Creating your Vision

On Monday I was at a business, which is a branch of a big national company, and I noticed that they had their “Vision Statement” prominently displayed in their reception area.  It went something like this:

“Our vision is to be the leader in the ….. industry through forging close relationships with customers and by providing integrated solutions combining product excellence, complete technical support and dedicated customer service. “  Bleah!

Well I’m sure that inspires their customers and staff!! Not!!

This is so generic, I suspect that some marketing consultant has a template that they use for everyone and simply cut and paste the industry.  It is important to have a vision, but this is actually not a vision.  The purpose of a vision statement is to create a clear, compelling picture of the direction that you want to go.  It is your destination.  If you have a clear vision, then you can create a roadmap of how to get there, and you can measure every decision against this – “will this take me towards or away from my vision?”

If you don’t know where you are heading, then you will be constantly in reaction, being tossed from side to side by any stray current.  Creating a vision needn’t be hard.  It is a matter of asking yourself questions so that you can get clearer about your destination.

The kind of questions I would ask are:

Who do I want to serve?

How do I want to serve them?

How many customers do I want?

What turnover do I want – per year? Per Month? Per day?

What is my business doing really well now?  How can I do this better?

What do I want my customers to say about me?

What trends are happening in my industry?

What products do I want to add? Keep? Dump?

What do I love doing?

What do I hate doing?

These are just a few of the questions to consider.  Really looking at the direction you want to go, and what you want to do is the starting point.  Going in depth into these and aligning these with your deepest needs will give you a clear idea of where you want to be.   When you are clear, then you can clearly communicate this to your team – when your whole team knows which direction to go, then they can really start working together.

The same principles underlie creating your personal vision – if you align your personal vision and your professional vision, then you will be able to create the life of your dreams.

I am working on developing a course on creating your vision.  If you would like me to let you know when it is available, just pop me an email to add you to my pre-launch list.

Do you have a vision?  Do you have dreams that you haven’t yet crystallised into a vision?


Getting Back on

So I have not been writing my weekly newsletter for some time.  Now I could tell you that I have been really busy, and that we were travelling, and my son was home on holiday – and that is all true, but it is also all just excuses.  I simply fell of the wagon.  The truth is that writing this newsletter is hard every week.  Not because I don’t know what I want to say. Not because I don’t know how to say it.  Not because it takes too much time either.  Most of the time involved in this newsletter is in reflection and thought about what is going on for me, what has been a learning and how to get it across.  Once I have that fairly clear in my head, it doesn’t take long to put it on my paper.

The hard part is starting!  And that is hard, because every time I worry that my newsletter won’t be interesting.  That my readers won’t enjoy it!  It is that old “not good enough” fear that creeps in.  Then it is so much easier to go back to busy work.  I read a quote yesterday, and I can’t recall where I saw it, but it really resonated with me.


“Are you repeating the past, or are you creating your future?”


When I stop creating my newsletter, and the other new products that I want to offer to the world, I fall back on my old default mode of repeating my past. I am doing the things that are easy, and comfortable for me.


By worrying about whether other people will enjoy my newsletter, I am worrying about something that is totally outside my control.  All I must do is to write the best newsletter that I can – that is authentic, and from the heart.  That is what I can control.  Whether you like it or not is not my choice, but yours.


It is wonderfully liberating to let go of the need for approval.  To simply create something that is the best that I can do, and offer it to the world.  However I also must move outside my comfort zone.  If I want change in my life, I can’t create it by repeating my past actions and patterns.  I need to create new and exciting patterns!


Are you creating your future, or are you falling back into old patterns?  By definition anything that you don’t have in your life is outside your comfort zone, and moving outside of our comfort zone always brings the inner critic to life.  I am sure you know what I mean – the voice inside that tells us that we are “not good enough”, not clever enough”, “not creative enough”.  Remembering that that voice is not reality is the secret to just letting it go.


So for today, feel the fear and just do it anyway.


Have a wonderful weekend